Bajaj Finserv App - Trusted by 40 million+ customers In India

Disclaimer

Before we dive in, please note that I've excluded any confidential details to honor my non-disclosure agreement. The following case study is based on my own information and does not necessarily represent the perspectives of Bajaj Finserv.

Challenge

We set out to make a payments platform that really knows our customers well and helps them in a personalised way. Our goal is to be there for them in every money-related situation – whether it's making payments, getting a loan, dealing with insurance, making investments, or just managing their money. We want to make the app unique to each person and provide helpful support in their financial journey.

Design Strategy

We studied our target customers really well, understanding how they handle money and what apps they already like. We focused on a few specific apps that people are used to. The software was made to be easy to use and find things in, making it a great experience.

Role

I was in charge of designing the user interface for the homepage, rewards, and partner program sections. Each section needed a special and unique design, while also fitting in with the overall look of the app